Core Values, Great Impressions
After 25 years of being in business and a new environmental platform in place, Capital Printing Corporation invested in a new brand identity to match their core values and attract new clientele. First, Capital’s mark was refined, where the seven pie-pieces were personified to match the seven key areas of expertise which include people, prepress, printing, environment, bindery, mailing & fulfillment and storage. The new brand was applied to an educational, capabilities brochure, pocket folder, stationery program and web site. To enhance the longevity of the capabilities brochure, an oversized rubber band was used to bind the piece and allow for individual leaves to be updated to avoid waste.
