Waterford Fleurology
Brand Development
Rizco recently had the privilege of developing a new brand for Waterford which celebrates the artistry of arranging flowers called Fleurology.
flur-ah-le-je\ n (2011):
The union of fine crystal and floral artistry as it relates to individual style + creative expression + gracious living.
Flowers turn every day into a special occasion. Make big arrangements and capture the joie de vivre of the great outdoors for even greater indoors with this fabulous line of vases.
Research
Creative Direction + Design
Brand Development
Presentation
Event Signage
Print Collateral