An Evening with Kit Hinrichs & Sappi
Thursday, November 5th – Art Directors Club NYC
Rizco Design attended Sappi’s “The Storytellers Art” with Kit Hinrichs, a look a 40 years of narrative design. With light fare and potent wine in-hand, we were guided through Kit’s many years of experience and brilliance – ranging from the evolution of the “Design Within Reach” and “Gymboree” brands, to the full tour of the @Issues … which many of us refuse to get rid of. It seems that designers always have their own pet project on the side and for Kit it’s collecting and documenting American Flags.
Designers, test your brand awareness skills. @Issue has relaunched Alphabet Soup – where one letter of distinctive logotypes define a brand. How many can you decipher? Visit: http://www.atissuejournal.com/quizes/ and select Alphabet Soup, third one down in the column on the right.
Additional, highlights included the distribution of “The Standard”, which is Sappi’s new guide for designing for print. Tips, techniques and methods for achieving optimum printing results. While some designers expressed dismay about the distribution of such a high-end print piece in a down market, we applaud Sappi’s effort to educate designers on how to stretch their dollars. The combination of in-line varnish treatments on quality paper readily replace the need for costly foil stamping and embossing. The end-result is added depth and dimension with minimal increase to the bottom line. Contact Eloise Martinez, eloise.martinez@sappi.com, to get your own copy.