Beleaf
It’s About Eco-Education
In May 2007, Rizco launched an environmental mission and measurable plan of action, called Beleaf, which started as a sustainability program that ensures that a large percentage of each client’s jobs are environmentally friendly. Beleaf’s end-goal was to educate clients about the positive impact that “green” design, paper purchases and printing have on the environment and encourages the elimination of deforestation, which negatively reshapes our climate, geography and biodiversity. As part of Beleaf, Rizco Design created an online report card which grades the sustainability of each project once it’s completed. Additionally, the Beleaf program has aided in educating both clients and other designers through speaking engagements at seminars, events and conferences within the paper printing and design industry. One year and 25 million individuals later, Rizco Design aims for Beleaf to do more – to touch the everyday person.
Rizco Design introduces Beleaf Kids—sustainable, eco-educational T-shirts that empower and inspire kids and their parents to practice sustainability through simple changes made TODAY. With six options that contain earth-friendly statements, like “i recycled my JUICE BOX today” and “i didn’t take a BATH to save water today”, Beleaf Kids T-shirts will evoke a call to action and give young environmentalists the chance to show-off what they are doing to help save the planet TODAY. Additionally, one percent of every Beleaf clothing sale is donated to the non-profit organization 1% For the Planet, which is an alliance of companies that recognize the true cost of doing business and donate one percent of their sales to environmental organizations worldwide. The tees are offered in children’s sizes two, four, six and eight. Visit Beleaf.com for more information.
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