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Evoking The "Arrrh!" Out of An Annual Call for Entries Campaign


 
Client
Jersey Shore Public Relations and Advertising Association (JSPRAA)
Printer
Capital Printing Corporation, Continental Corporate Engravers, The Imaging Group
 

OVERVIEW
The Jersey Shore Public Relations and Advertising Association (JSPRAA) enlisted Rizco Design to redefine the 2006 JASPER Awards Call for Entries. The proceeds from the awards program aid in funding the James R. McCormick Scholarship Fund, which was established in 1983 to deliver financial assistance to students at the Jersey Shore who showcase excellence in the communications and advertising disciplines.
DESIGN CHALLENGE
The goal was to increase the visibility and participation in the JASPER Awards within a confined budget.
SOLUTION
The 2006 JASPER Awards Call for Entries theme, "Treasure at the Jersey Shore," was brought to life by using creative content, custom illustrations, impactful paper and dual-process printing. Rizco Design selected French Paper's Dur-O-Tone Butcher Orange #80 text as the perfect platform to apply pirate-inspired graphics to support the treasure theme on all communication tools. A unique and interactive poster-brochure added dimension and created a true "call for action" as the piece opened from a 5.50" square to a 11" x 22" poster.

The Imaging Group handled the offset printing which included three match colors on the specified French Dur-O-Tone stock. The front and back covers, consisted of kraft chipboard, which were foil stamped by Continental Corporate Engravers and were hand-tipped onto the Call for Entries by Capital Printing Corporation. The final piece was packaged in a rustic, kraft envelope with black graphics to stand out in the mail and authenticate the look of the end-product.