Campbell’s Soup Educates the Media
Interactive
Did you know that Americans on average stock six cans of Campbell’s soup in their pantries at all times? No? How about every iconic red and white can of Campbell’s Condensed Chicken Noodle soup is made with 32 feet of egg noodles!! That’s enough noodles to drop a single strand from the top of a three-story-building and have it touch the ground.
We didn’t know these fun facts either, but after partnering with Weber Shandwick in developing an interactive press kit that is loaded with fun facts and nutritional information, we were about to run to the store and test the “32 feet of egg noodle” fact!
The site not only showcases Campbell’s soups but also offers great ideas on how to use their soups in meals for the entire family.
Creative Direction + Design
Web Development