The product that we produce, relies heavily on natural resources. The printing industry has already taken the necessary steps to implement sustainable measures through a regulated Chain of Custody that is managed by the Forest Stewardship Council (FSC). Within this chain, resources are monitored from the forest, to the pulp, to the mill that coverts pulp into paper, to the merchant that sells the paper and finally to the printer that prints on that paper. The focus is responsibility, the message is sustainability. We feel empowered to do more.